The Passion Of The Christ

I saw it tonight. It was breathtaking.

Outkast was wrong

Do NOT shake it like a polaroid picture.. Now I’ve seen it all.

Carat

Several weeks ago my company, Carat USA, unveiled a new corporate “identity”. Which I really have no idea what that means other than we got a new company logo.

I don’t know how they came up with this new logo, but I’m sure they spent millions hiring some outside company to do it. In the end they settled on this animated logo.

Now, as most companies like to prominently display their logo around the office we have a problem. How do you display an animated logo on the wall? (Not to mention how do you use it on stationary, letterhead, and fax cover pages, but we’ll stick to one problem at a time.)

Well, our solution came just the other day in a nice big box: a 42″ flat screen, wide screen, plasma television. This television will be mounted to the wall in our reception area, and its sole purpose will be to display our new animated logo.

I love working for Carat, but right now I’m pretty flabbergasted.

Hello Strangers

It’s been a while, thanks for coming by.

As you can see, it’s been a while since my last post. The main reason for this lack of blogging is work.

At the beginning of each year most of the advertisers place buys for the entire year. To give you a picture of what I’d been keep up with: six stations in one market times four quarters in the year times eight markets totals about 192 contracts to keep up with. That’s one client, but we’ll manage conservatly five clients, making 960 contracts to keep up with, and try to get from the stations. Oh.. and that’s just television, add radio and double the total.

Anyways, I’ve been working way too much. One very cool thing that has happened since we last chatted is that I now assist two different buyers than the two that I had been assisting since I started. I was handling smaller markets such as Jacksonville, Birmingham, Ft. Myers, Jackson, Raleigh, Montgomery, Huntsville (and it goes downhill from there…). Now I have moved up in market size taking on Charlotte, Orlando, Gainesville (FL), and Atlanta (radio only). Bigger markets with more money pumped into them, but believe it or not for me, less stress. It’s been great.

One of the coolest things about working with Atlanta radio is that I actually get to listen to the stations that we buy. Sure I have family in Birmingham, and have watched stations that we’ve bought before, but now I’m assisting for radio stations that I’ve been listening to since I was a child. It’s pretty cool. One of our clients just spent over $400,000 just for one quarter of advertising in Atlanta, logically that’s $1.5 million dollars a year just on radio advertising in one market. Talk about big bucks.

I’d talk about other things more interesting, but work is really about all I’ve been doing. People ask “What have you been up to recently?” and I feel bad for saying “working” like I can’t start an intelligent conversation myself, but quite frankly life’s been prety boring recently…

Hopefully we’re pulling through the end of the busy season at work and I’ll be back with more interesting thoughts soon, but for now I’m just going to try and kick back and relax a little.